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The Secret
to Your Success By Craig A. Steffen
Today you’ll learn the “secret” to successfully
marketing your product. Whether you’re
reading about business, diets, spiritual quests, lotteries or success, writers always want
you to believe that there is a “secret” you’ve not yet discovered. Propagating these mysteries has separated millions
of dollars from those desperately seeking to join the cognoscente. But today, and today only, you get the
information for free!
Let’s be honest now. Is
your company generating the level of revenue that you know it’s capable of? Most executives would answer that their companies
are not. Does that mean that most companies
under-perform or over-forecast? Looking at
the world through my marketing-colored glasses, the answer is almost always under-perform
– any other answer is likely a well-disguised, wonderfully-reasoned excuse.
I’ll go a step farther, if the problem is under-performance, the
answer will emerge from a quality strategic marketing plan that is then properly executed.
Do you have a quality plan? Is it being
properly executed? Here’s a little quiz
to help you determine the answers to those critical questions. Have all the key people in your company answer
TRUE or FALSE to each of the following:
- The primary
function of marketing is to create attractive brochures and websites.
- The number one job
of the sales team is to get orders for new business.
- Marketing should
get involved in product development just before the product is ready to be sold.
- Sales is all about
numbers; the more calls you make and the more hours you work, the more sales you close.
- Once the product
is officially released, marketing’s job is pretty much done.
- Sales and
marketing are very similar functions.
- It’s critical
for marketing to have all cost information before they can establish a market price.
If you or your people felt that the answer to any of these questions
was “true,” you’re on your way to discovering the “secret” to
your company’s under-performance. The
correct answer to each statement is “false.”
Just knowing that there are key people in your organization who don’t
understand the critical value of a quality strategic plan and the proper implementation of
that plan is the first step toward solving the problem.
Paraclete
Consulting now conducts one-day seminars designed to calibrate the understanding of key
company personnel so that they have a shared knowledge about these crucial elements of
success. Click “Contact Us” to
request more information.
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